One thing I learned during the Media and Citizenship Seminar in Ireland is that Business Professionals can learn a lot from political professionals such as Tony Blair. During one of our Media Sessions, our trainer Lorenzo Nava used Tony Blair as an example, to explain how media professionals use their communication and media skills to frame news in the way they want and to market themselves and their ideas using this powerful method of communication.
It is also interesting to see, how Blair starts to use other means of communication such as YouTube to get his messages across and how he uses the potential of the Internet to talk to his "customers". Maybe we could adopt the same in Germany?
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