Political Advertising in Web 2.0 - Obama Girl versus Hillary Clinton

I just found this entry on PRBlogger. It seems like the US Top Politicians discovered the Internet for their PR and advertising purposes. Both of the Candidates for the next US Election have posted a more or less viral video in the internet.

That one of Hillary Clinton is situated in a Restaurant where she discusses with Bill about their next plans and advertises her election song from Celine Dion - not very funny, but if it fits the target group and creates interest, it is ok.

The other one of Obama is more interesting - I posted it here. Actually it is not from the political himself, it is a advertising campaign for an internet portal in form of a fan video. This example shows again how you can frame the media and use the potential of the Internet to spread your message. It captured immediately the attention of the media – the Chicago Tribune's wrote:

"The music video [...] put the Obama camp in an odd position. True, the woman in the music video is clearly declaring Obama "the best candidate," arguably a message they'd like to see going viral on the Web.

Trouble is, she's half-naked while lip-syncing Obama's praises and she's also warmly kissing his photograph, yet another reminder that candidates have less and less control of their images and messages when everybody has bandwidth.

To be sure, the campaigns are happy to use venues like YouTube as low-cost alternatives to expensive television ads and mailings. But when the barrier to entry is as low as the click of a mouse, there's no way for them to control where their images go or how they are used."

Here is what the media says about the campaign



Here is the original video - has some good viral potential



Of course Obama Girl has also her own MySpace Account - maybe also a good PR Tool...