These are the video advertisements that were most successful in attracting online viewers, as ranked by According to GoViral, the online marketing agency.
Cadbury - Gorilla Drummer
Launched online: August 2007
Views on Youtube: 5m + lots of other user generated versions
Agency: Fallon
Smirnoff – Green Tea Partay
Launched online: August 2007
Views on Youtube: 3.4m
Agency: J Walter Thompson, New York
Ray-Ban - Catch Sunglasses
Launched online: May 2007
Views on Youtube: 3.2m + user generated content
Agency: Cutwater
Blendtec - Will it Blend?
Launched online: July 2007
Views on Youtube: The IPhone version has reached 2.7m since July, “Will it Blend?” virals have passed 20m views on Youtube in total since the beginning in November 2006.
Own Productions
Lynx/Axe – Bom chicka wah wah
Launched online: May 2007
Views on Youtube: 2.6m
Agency: BBH, Copenhagen
Dienstag, 25. Dezember 2007
Back from my Marketing Projects in Spain
Since last week I’m back from 11 intense days, consisting of 2 marketing / media projects and experiencing Spanish culture.
The first project took place in Barcelona where we (around 30 marketing and media students & practitioners) discussed the role of new media, marketing and public relations and how to integrate it into future projects and NGO work. Since the day temperature Barcelona was around 22 degrees, we had a quite good time there.
The second project had the name YANG Debate, was hosted by the Fundación Galicia Europa in Santiago de Compostella and had over 90 students and professionals as participants. I was mostly involved in discussing ideas and plans on how to improve the communication policies of the European Parliament and how to use “Mass Media” and other PR-Tools in order to spread subjects like European values and identities into different communities (no matter which field – Business or Politics, effective communication is the key if you want to reach people minds).
Here is the description of the Yang Project:
The YANG project is organized within the framework of the
European program "Europe for Citizens", in order to obtain the contribution of young Europeans on the nature and form that the European Union should adopt, in a moment in which Europe must redefine itself to confront the challenges of a more and more interconnected world.
The accomplishment of this project, that will be developed through a simulation of an European Parliament, precise of young motivated people interested in the European subjects and policies.
Montag, 3. Dezember 2007
Guideline - Elements of successful Word of Mouth / Viral Marketing
In this entry I will describe some of the aspects and elements that are necessary for successful word of mouth marketing.
Market research: What kind of word of mouth already exists about my company and products? What do customers and consumers say about my products, services and brands?
Reactive Management: Which of my customers are spreading negative word of mouth / talk negative about my products and brands? Why? What do I have to do in order to surprise my clients and customers so they transform there negative word of mouth into positive word of mouth?
Product policy: Which of my products have potential for creating word of mouth by themselves? How can I support and enhance this potential?
Communication policy: Does my communication have viral potential – do my messages spread from customer to customer? Do I use certain elements my advertising and communication that customers like to forward to each other and talk about? Is it easy for customers to send my marketing materials to other customers? Can Customers easily download and forward my advertising (posters, videos, audios, games….)? Do I incorporate the psychological elements of successful communication into my PR and advertising?
Customer Relationship Management: Do I know my satisfied customers? Do I know my most influential customers? Do I know, which opinions influence my market? Do I try to reach and bind these customers to my company?
Controlling: How to I measure the success of my activities? How can I recognize if word of mouth is improving or not? Do I know the Net Promoter Score (very important figure) of my company, my products and services? How can I improve my Net Promoter Score?
Market research: What kind of word of mouth already exists about my company and products? What do customers and consumers say about my products, services and brands?
Reactive Management: Which of my customers are spreading negative word of mouth / talk negative about my products and brands? Why? What do I have to do in order to surprise my clients and customers so they transform there negative word of mouth into positive word of mouth?
Product policy: Which of my products have potential for creating word of mouth by themselves? How can I support and enhance this potential?
Communication policy: Does my communication have viral potential – do my messages spread from customer to customer? Do I use certain elements my advertising and communication that customers like to forward to each other and talk about? Is it easy for customers to send my marketing materials to other customers? Can Customers easily download and forward my advertising (posters, videos, audios, games….)? Do I incorporate the psychological elements of successful communication into my PR and advertising?
Customer Relationship Management: Do I know my satisfied customers? Do I know my most influential customers? Do I know, which opinions influence my market? Do I try to reach and bind these customers to my company?
Controlling: How to I measure the success of my activities? How can I recognize if word of mouth is improving or not? Do I know the Net Promoter Score (very important figure) of my company, my products and services? How can I improve my Net Promoter Score?
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