The new Ford Ute - Viral Videoclip for Ford

I just found this video clip on Werbeblogger. This is supposed the new advertising campaign for a Ford car named Ute (I have some doubts that it will be succesful in Germany with this name). The clip itself is somewhat funny but the target group is quite strange. It seems like Ford wants to target Homer Simpson like man (drinking Beer all the time and making fun of Metrosexuells). While it is fun to see the Simpson (from time to time) - I don`t think it is attractive to be one of them.

Which means for the target group - that only few want to be associated with this image and will buy a car that fits that image...