Dr. Paul Marsden explains in this video the importance of memetics and the Tipping point for modern marketing - this is also the basis for Viral Marketing.
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This Blog will combine my insights of Marketing (Brand Management, Viral marketing, PR, Web 2.0 Marketing...) and Psychology (NLP, Consumer Psychology, Word of Mouth Psychology, Persuasion...) with Business examples and projects. Stay tuned - it will be interesting.
Mathias Kraft
About me
- Mathias Kraft
- I`m a Business Psychologist and Business Computer Scientist based in Leipzig / Germany. This Blog was created due my research for my thesis about the Psychology and application of Viral Marketing. It contains my thoughts and insights about efficient communication and related subjects. Currently I’m quite active in writing a new book about my marketing insights, doing PR and Media Projects in AEGEE (the biggest european student association) and other European NGO’s and finding a new job in the areas of Business Strategies and marketing.
Labels (In Progress)
- AEGEE
- AEGEE PR
- Blogs
- Book Recommendations
- Brand Evangelists
- Brand Management
- Business Psychology
- Business Success
- Consumer Generated Media
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- Direct Marketing
- Future of Marketing
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- My Projects
- My Travels
- Neuromarketing
- NGO Marketing
- NLP
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- Viral Advertising
- Web 2.0
- Word of Mouth Marketing
- Word of Mouth Video Conferences
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- Romania 2007
- Neuromarketing - the new sience of advertising
- Memetics as basis for effective marketing
- Thesis is finished
- Be better then your competition - Outthink them - ...
- Study - what do Journalists expect from good PR
- Connected Marketing Video Conference IV - German M...
- Guy Kawasaki talks about "The Art of Innovation"
- NGO Advertising - Amnesty International
- The new Ford Ute - Viral Videoclip for Ford
- Political Advertising in Web 2.0 - Obama Girl vers...
- Founder of BzzAgent talks about Word of Mouth / Vi...
- Political Marketing in Web 2.0 - Tony Blairs YouTu...
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