Be better then your competition - Outthink them - don’t outspend them

Just wanted to recommend this book - Buzzmarketing by Mark Hughes. From all the Buzz-, Viral-, Connected Marketing books I read (around 30) this was one, that was really good.

Hughes explains how you can use word of mouth to build your brand and uses a lot of examples of brands that failed (for example VW cause their poor quality causes a lot of negative word of mouth or the site half.com that renamed an American town in order to create buzz).

Good book - also for the people that want to get into the topic