I am just back from my two week journey to Ireland. Again we were around 30 professionals from all over Europe, discussing about different matters of NGOs, Media, PR and Project Management.
The Seminar itself was quite interesting – here is the description:
Media and Citizenship is divided into three parts, the first part "Strategic Planning" will provide participants with the knowledge and know-how for creating effective and long-lasting communication actions. Participants will learn to implement successful communication and activities to improve their local realities.
The second part is mostly made up of simulation workshops where participants will be asked to work on one media project.
Participants will learn how to effectively plan press releases, communication campaigns, press conferences and attract the attention of the media on particular issues, and at the same time how to effectively and strategically plan both short and long term actions for the improvement of their local realities.
The training gave a lot of knowledge and information on how to use different tools and means of communication to spread your message to different target groups in very efficient ways. Also the Media part was very interesting, it teached me how biased and manipulative different ways of media communications can be and what an NGO or Company should do, to use this knowledge in an ethical way. Finally the group and the trainers were very professional and I look forward for future meetings and cooperation.
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