If you want to do good PR and Media Networking it is useful to know how journalists think,
what do they want and what you have to do in order to work with them in an efficient way.
This topic is the focus of the Journalism study. They interviewed over 270 journalists about their needs and values and presented some interesting results.
For example:
- what do journalists expect from a PR person in times of Web 2.0
- how to they want to have the press material (press releases, pictures...)
- how should you structure Online-PR
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