Neuromarketing - the new sience of advertising

In this presentation Dr. Martin Scheier talks about Neuromarketing and the new art of advertising. My position on this is - since there are so many brands and new products out there - a brand (no matter which one) has to do something to get the attention of its customers. One way of doing that, is advertising. Neuromarketing combines psychological principles with market research and best practise studies in order to help companies to make there advertising more effective.

Like Viral / Connected Marketing - Neuromarketing will be part of the future of marketing.


Link: sevenload.com