Unleashing an Ideavirus - Free Ebook on Viral Marketing

I have this book since almost half a year and I have to say it is great. It brought me a lot of interesting insights into the “next level of marketing” and what a company can do in order to really increase success.

The book is called Unleashing an Ideavirus, it is by Seth Goddin and is free.

Here is a short description:
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Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."
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Read it, it will be valuable.... - you can download it here.