Those of you who want to get into Word of Mouth / Viral Marketing and understand the Basics of it - I just found a interesting portal about memes and memetics.
This explains, why certain ideas and messages succeed and spread through networks and why others fail.
You can visit the Portal here.
Another book that I recommend for this subject is the Tipping Point by Malcolm Gladwell - it explains why and how epidemics spread and what you have to do in order to reach that effect with your messages.
Abonnieren
Kommentare zum Post (Atom)
1 Kommentar:
Absolutely loved the tipping point! Great book indeed! Very insightful. Also his other book "blink" is highly recommendable.
Good to hear you enjoyed the media school so much! I could not make it anymmore unfortunately. too bad, would have been great to meet all of you again!
Have a nice weekend!
Kim
Kommentar veröffentlichen