Connecting with Customers – What can companies do in order to drive business growth

Get a corporate Blog and do it professionally
 o Set up rules for Blogging in your company
 o Look at best practise Blogs, learn what is useful and would benefit your company – apply it

Measure & Manage your Net Promoter Score
 o what is your current Net Promoter Score
 o where are your strengths, where are your weaknesses
 o how is company positioned in comparison to your competitors
 o what strategies and tools can you apply in order to make it better

Get into the dialogue with your loyal customers
 o convert them into Brand Evangelists
 o Build a Database with their names & specific data
 o Communicate with them, build a relationship & give them benefits
 o use their potential

Integrate a customer feedback system (or a CRM) and make it easy for your customers to get in contact with you.

Focus your Service on customer satisfaction & customer Loyalty
 o studies have shown, that a god complain management can convert
    unsatisfied customers into  satisfied customers
 o Net Promoter Score says that the ratio of very satisfied customers vs.
     unsatisfied customers is a key metric  for your company’s growth –
     do you think this important?

Make use & encourage your Evangelists to create Consumer Generated Media (give them some Guidelines so they do it right)
 o help and encourage them (for example give them incentives,
     invite them into your company…)
     create a win– win situation for all parties

In short - Connect with your customers & build a community & use their potential