Online PR and Digital Reputation

Interesting Interview about Online PR and Digital Reputation with Klaus Eck from PRBlogger.



And because we are talking about digital reputation, here is a Blog and a short video that seem to threaten the digital reputation of Hillary Clinton, who will be running for US presidency in 2008. I’m curious about her response.

Advertising in Social Networks - Success or Failure??

Here is an interesting article about Social Networks and Advertising. Although many companies try very hard to use the different Social Networks like MySpace, Facebook or StudiVz (in Germany) for their advertising, only few of them really succeed with their approach.

"The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo! (YHOO ), Microsoft (MSFT ), and AOL (TWX ) declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages, fueled by the rise in social networks."

In my opinion your success with these kinds of methods depends on your subtlety and your brand. If you only use aggressive advertising, you probably won't get very far (as hundreds of studies have shown us so far). If you combine your Strategy with professional PR, Stories that People want to talk about, a Brand that People want to be Part of and with your group of high involved Influentials - you will have probably better success in your marketing results.

Good Seminar on Business Success and Marketing

Here I want to add some videos about Business Success. The excerpts are taken from 10.000 Dollar Seminar hosted by the American Entrepreneur Eben Pagan (who build a Multimillion Business in 3 years).

In these videos (which he uses also as promotion for his seminar video series) he shares his views and insights about marketing, building business success, hiring people and personal development. I recommend you to view at least the video about marketing because it gives a lot of valuable insights about the Psychology of successful marketing and Online Marketing.

Eben Pagan on Marketing







Eben Pagan on Hiring People


Eben Pagan on Business Success

Nike and Burger King - Two good examples for Word of Mouth Campaignes

I just want to mention two interesting marketing campaigns, which I noticed during the last 2 weeks.

The first campaign is from Nike and is focused on the creation of a special shoe for native Americans.
“… the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.”

The second campaign is from Burger King, which is currently promoting its new social networking community on the radio station NRJ. The interesting about this campaign is that Burger King combines offline Promotion (inside the Burger King Restaurants) with radio advertising (they got their own 4 hours show) and the Web 2.0 Social Networking Trend…

Both campaigns have some good word of mouth potential and could be used as cases studies for successful word of mouth / Viral marketing. I could go into the psychological and marketing details, but unfortunately I have no time ;->. I will go to Sofia / Bulgaria (from 21th till 28th) tomorrow and attend a another one of my intercultural trainings (I will also do some workshops there). If you want to reach me during this time, please write me an e-mail at: mathias-kraft@gmx.net. I will be back on the 29th.

Follow-Up Network Meeting Mainz

I just came back from the Network Meeting organized by AEGEE Mainz-Wiesbaden. This time we were around 40 people mostly from Germany, Austria and Switzerland – having a great time and discussing about the Future of AEGEE and how to make it more efficient.

During the Network Meeting our workshops covered topics like:

• Project Management for AEGEE Projects
• Developing and using an HR Strategy to recruit and motivate new (and old) members
• Improvement of PR and introducing new strategies to make AEGEE PR more efficient
• Fundraising for NGOs
• Doing and using publications for the Promotion of AEGEE (also using publications like Image Brochures for PR Purposes and Fundraising – this also a thing that every company should have)
• Hitchhiking through Europe ;->
• ….

All in All it was a very good event. Let’s see, what comes out in the Future.

Viral Marketing in Swabian

If you understand a bit of German then watch this little ad about Viral Marketing. Very funny and a good example for viral videos.

Social Networking

Here are 2  interesting german Articles about the Trend of Social Networking, Facebook and how you can use it for marketing. These examples also show, how you still can make big profits in the internet.

Here are some facts about Facebook - taken from Jeremia:

* Over 150,000 registrants daily. That’s 1 million a week since January.
* 35 million users today. Of course that number will be off a million one week from today.
* Half user are outside college. That number was zero in Sept. 2006.
* 0ver 40 billion page views in May 2007
* Average visitor stays 20 minutes
* Most growth is among people over age 25.
* 47,000 Facebook groups.
* #1 photo sharing app on the web. 2.7 billion photos on site.
* More than 2000 applications. The Top 10 are: Top Friends, Video, Graffiti, MyQuestions, iLike, FreeGifts, X Me, Superpoke!, Fortune Cookie & Horoscopes. The smallest of these has over 4.5 million users.