How small Customers can bring large Companies into big trouble

I just found this video in one of Sascha Langners articles about Viral Marketing, Web 2.0 and what companies have to do in order to stay and become more successful.

This is a video of two Apple customers that were really unsatisfied with Apple Customer Service. After the video was released and spread over the Internet Apple had to spent a lot of Millions to fix this problem...

Consumer Generated Media for Apple

Just found this really cool example of Consumer Generated Media for the Apple I-Rak on YouTube.

Take a look and enjoy.