For the beginning of 2008 – my 20 favorite Quotes

Since 2008 has started and everybody made his or her New Year Resolutions (I made mine in Riga), I want to add my 20 favorite quotes on this Blog. These quotes come from different so called “Business Gurus” and brought me a lot of insight into marketing and working with people...

"Because its purpose is to create a customer, the business has two - and only two - functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs." --Peter Drucker

"It is a process of diverting one's scattered forces into one powerful channel." --James Allen

"The best way to predict the future is to create it." --Peter Drucker

"The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home." --Tom Peters

"Where you've been is not half as important as where you're going." -- Anonymous

"Here is a simple but powerful rule … always give people more than they expect to get." -- Nelson Boswell

"The significant problems we face today cannot be solved at the same level of thinking we were at when we created them." -- Albert Einstein

"You don't build it for yourself. You know what the people want and you build it for them." -- Walt Disney

"Enough about you … let's hear about me." -- Cynthia Heimel

"You cannot teach a man anything. You can only help him discover it within himself." -- Galileo

"The teacher, if indeed wise, doe not bid you to enter the house of their wisdom, but leads you to the threshold of your own mind." -- Kahil Gibran

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." -- Anonymous

"You are searching for the magic key that will unlock the door to the source of power; and yet you have the key in your own hands, and you may use it the moment you learn to control your thoughts." -- Napoleon Hill

"Success - my nomination for the single most important ingredient is energy well directed. -- Louis Lundborg

"No great improvements in the lot of mankind are possible until a great change takes place in the fundamental constitution of their modes of thought." -- John Stuart Mill

"Any fact not facing us is not as important as our attitude toward it, for that determines our success or failure." -- Norman Vincent Peale

"The system works … if you work the system." -- Macrae Ross

The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business." -- Michael Gerber

"It's what you learn after you know everything that counts." -- John Wooden

"To be what we are, and to become what we are capable of becoming, is the only end of life." -- Robert Louis Stevenson

Neuromarketing - the new sience of advertising

In this presentation Dr. Martin Scheier talks about Neuromarketing and the new art of advertising. My position on this is - since there are so many brands and new products out there - a brand (no matter which one) has to do something to get the attention of its customers. One way of doing that, is advertising. Neuromarketing combines psychological principles with market research and best practise studies in order to help companies to make there advertising more effective.

Like Viral / Connected Marketing - Neuromarketing will be part of the future of marketing.


Link: sevenload.com

Memetics as basis for effective marketing

Dr. Paul Marsden explains in this video the importance of memetics and the Tipping point for modern marketing - this is also the basis for Viral Marketing.

Guy Kawasaki talks about "The Art of Innovation"

Interesting presentation from Guy Kawasaki, a well known marketing and word-of-mouth expert (used to be one of the chief marketing guys at Apple for a long time) - he shares in this presentation some of his ideas about company innovation and new ways of marketing.

Introduction to Neuro Linguistic Programming

Since I like NLP as a Model to understand how people think and how to make effective use of Psychlogy in Business, I post this small introduction to NLP by Clay Lowe on the Blog.

Clay was also my trainer in the Coaching and Teambuilding workshops at the Negotiation Days in Poznan and I liked his training very much.

Memes and their importance for Viral Marketing

Those of you who want to get into Word of Mouth / Viral Marketing and understand the Basics of it - I just found a interesting portal about memes and memetics.

This explains, why certain ideas and messages succeed and spread through networks and why others fail.

You can visit the Portal here.

Another book that I recommend for this subject is the Tipping Point by Malcolm Gladwell - it explains why and how epidemics spread and what you have to do in order to reach that effect with your messages.

What is Business Psychology

For those of you, who always wanted to know - what is Business Psychology and what can you do with it (actually you can do nearly everything with it, if you add some skills).

There is an interesting article (in German) about Business Psychology and what you can learn while studying it - enjoy.

I also found an interesting quote by Kurt Lewin that gives some insight into applied Business Psychology:

"Many psychologists working today in an applied field are keenly aware of the need for close corporation
between theoretical and applied psychology. This can be accomplished in psychology, as it has been accomplished in physics, if the theorist does not look toward applied problems with high eyebrow aversion or with a fear of social problems, and if the applied psychologist realizes that there is nothing so practical as a good theory".