Be better then your competition - Outthink them - don’t outspend them

Just wanted to recommend this book - Buzzmarketing by Mark Hughes. From all the Buzz-, Viral-, Connected Marketing books I read (around 30) this was one, that was really good.

Hughes explains how you can use word of mouth to build your brand and uses a lot of examples of brands that failed (for example VW cause their poor quality causes a lot of negative word of mouth or the site half.com that renamed an American town in order to create buzz).

Good book - also for the people that want to get into the topic

Unleashing an Ideavirus - Free Ebook on Viral Marketing

I have this book since almost half a year and I have to say it is great. It brought me a lot of interesting insights into the “next level of marketing” and what a company can do in order to really increase success.

The book is called Unleashing an Ideavirus, it is by Seth Goddin and is free.

Here is a short description:
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Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it--and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."
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Read it, it will be valuable.... - you can download it here.

Connected Marketing - 2 chapters for free

Since I have gotten into the topic of Word of Mouth and Viral Marketing (in Germany they are more or less the same, cause Word of Mouth means translated Mundpropaganda - which doesn’t sound as good as Viral Marketing), I have read a lot of books about the topic.

One of the Books I really can recommend (yes - I`m doing word of mouth now), is the book Connected Marketing by Paul Marsden and Justin Kirby.

Now I found 2 free chapters for the book - so, those of you who want to get into the topic, you can read these chapters: "Seed to spread" by Dr. Paul Marsden and a chapter about "Creating Brand Advocates" by the CEO of Icemedia.

They also have some interesting Podcasts with some of the authors on their site.

I think they are quite useful - Enjoy.