This Blog will combine my insights of Marketing (Brand
Management, Viral marketing, PR, Web 2.0 Marketing...) and Psychology (NLP, Consumer Psychology, Word of Mouth Psychology, Persuasion...)
with Business examples and projects.
Stay tuned - it will be interesting.
This 5 videos (all in 1) are good example on how companies can use humor to spread there advertising messages (since there are so many bad example on YouTube, advertisiers can learn a lot from this example).
These are the video advertisements that were most successful in attracting online viewers, as ranked by According to GoViral, the online marketing agency.
Cadbury - Gorilla Drummer
Launched online: August 2007
Views on Youtube: 5m + lots of other user generated versions
Agency: Fallon
Smirnoff – Green Tea Partay
Launched online: August 2007
Views on Youtube: 3.4m
Agency: J Walter Thompson, New York
Ray-Ban - Catch Sunglasses
Launched online: May 2007
Views on Youtube: 3.2m + user generated content
Agency: Cutwater
Blendtec - Will it Blend?
Launched online: July 2007
Views on Youtube: The IPhone version has reached 2.7m since July, “Will it Blend?” virals have passed 20m views on Youtube in total since the beginning in November 2006.
I just found this video clip on Werbeblogger. This is supposed the new advertising campaign for a Ford car named Ute (I have some doubts that it will be succesful in Germany with this name). The clip itself is somewhat funny but the target group is quite strange. It seems like Ford wants to target Homer Simpson like man (drinking Beer all the time and making fun of Metrosexuells). While it is fun to see the Simpson (from time to time) - I don`t think it is attractive to be one of them.
Which means for the target group - that only few want to be associated with this image and will buy a car that fits that image...
I was just checking the "Six degrees of separation" Theory for the Psychology Part of my Viral Marketing Thesis and encountered coincidently the Six Degrees Site of the Actor Kevin Bacon.
This site is a good example how you can use the possibilities of Web 2.0 for marketing your ideas and bringing it into different social networks. Through its structure (you can embed it into your Blog, put videos on it, donate money & tell it your friends...) and the celebrities advertising for it, the site has a good viral potential.
I`m a Business Psychologist and Business Computer Scientist based in Leipzig / Germany.
This Blog was created due my research for my thesis about the Psychology and application of Viral Marketing. It contains my thoughts and insights about efficient communication and related subjects.
Currently I’m quite active in writing a new book about my marketing insights, doing PR and Media Projects in AEGEE (the biggest european student association) and other European NGO’s and finding a new job in the areas of Business Strategies and marketing.
