Creating Radical Relationsships

Link: sevenload.com

Very interesting presentation from the founder of Sinner Schrader about how Brands can Create Strong Relationsships with their Clients. He uses the example of Nike who are doing a great job in involving their customers - building communities and making the connection between entertainment and Brand Loyality...

Brand Management in the Year 2007 and the years to come

I`m just listened to one of the Werbeblogger Podcasts about Brand Management. Werbeblogger is a German Blogger Team that blogs frequently about Advertising, Brand Management, Web 2.0… - each week they also release some Podcasts, which cover different topics from “Marketing in Second Life” to “effective PR” and this time “Brand Management for the next Generation”.

The guest they interview in the Podcast is Bernd M. Michael, a famous German Brand Manager who has worked in the field for over 30 years and has build famous brands like “Mars” and “Visa”.

He has some good topics to cover:
- the future and emerging trends in Brand Management
- how to differentiate your brand from the other 50.000 brands on the market
- how can you combine “new” (like Blogs, Social Networks, Second Life, Ambient Media…) and “traditional” (TV, radio, posters…) media forms together – which means which channel to you have to use to target your customers most efficiently
- managing and building international brands – for example – what to you have know to build / expand your brand in China or Saudi Arabia (this is big topic but he has some good insights)
- the importance of associating your brand in the mind of the customer (in NLP we call that anchoring or liking feelings / associations / images to a certain stimulus) – he gives some insights into Soundbranding

All in all the Podcasts are quite interesting, sometimes a little to polarising, but they still give valuable insights. So if you speak German – take a look at Werbeblogger Podcast Site.

The Future of Brand Management

Marketing Professinal and Ex Grey CEO Bernd M. Michael talks about Brand Wikization

- what happens to your brand when you involve customers and Consumer Generated Media
- how can use the potential of Web 2.0
- how to make people interested in what you have to offer

For me as Business Psychologist this a very interesting topic - you can see that maybe the wants of the customers change within every 5 years, but the needs stay more or less the same. If you have a strong Brand and you give people a good enough reason to buy your products and services - then they will follow up -  if you do it right....


Link: sevenload.com