Here I want to add some videos about Business Success. The excerpts are taken from 10.000 Dollar Seminar hosted by the American Entrepreneur Eben Pagan (who build a Multimillion Business in 3 years).
In these videos (which he uses also as promotion for his seminar video series) he shares his views and insights about marketing, building business success, hiring people and personal development. I recommend you to view at least the video about marketing because it gives a lot of valuable insights about the Psychology of successful marketing and Online Marketing.
Eben Pagan on Marketing
Eben Pagan on Hiring People
Eben Pagan on Business Success
Montag, 29. Oktober 2007
Samstag, 20. Oktober 2007
Nike and Burger King - Two good examples for Word of Mouth Campaignes
I just want to mention two interesting marketing campaigns, which I noticed during the last 2 weeks.
The first campaign is from Nike and is focused on the creation of a special shoe for native Americans.
“… the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.”
The second campaign is from Burger King, which is currently promoting its new social networking community on the radio station NRJ. The interesting about this campaign is that Burger King combines offline Promotion (inside the Burger King Restaurants) with radio advertising (they got their own 4 hours show) and the Web 2.0 Social Networking Trend…
Both campaigns have some good word of mouth potential and could be used as cases studies for successful word of mouth / Viral marketing. I could go into the psychological and marketing details, but unfortunately I have no time ;->. I will go to Sofia / Bulgaria (from 21th till 28th) tomorrow and attend a another one of my intercultural trainings (I will also do some workshops there). If you want to reach me during this time, please write me an e-mail at: mathias-kraft@gmx.net. I will be back on the 29th.
The first campaign is from Nike and is focused on the creation of a special shoe for native Americans.
“… the Air Native N7 is designed with a larger fit for the distinct foot shape of American Indians, and has a culturally specific look. It will be distributed solely to American Indians; tribal wellness programs and tribal schools nationwide will be able to purchase the shoe at wholesale price and then pass it along to individuals, often at no cost.”
The second campaign is from Burger King, which is currently promoting its new social networking community on the radio station NRJ. The interesting about this campaign is that Burger King combines offline Promotion (inside the Burger King Restaurants) with radio advertising (they got their own 4 hours show) and the Web 2.0 Social Networking Trend…
Both campaigns have some good word of mouth potential and could be used as cases studies for successful word of mouth / Viral marketing. I could go into the psychological and marketing details, but unfortunately I have no time ;->. I will go to Sofia / Bulgaria (from 21th till 28th) tomorrow and attend a another one of my intercultural trainings (I will also do some workshops there). If you want to reach me during this time, please write me an e-mail at: mathias-kraft@gmx.net. I will be back on the 29th.
Dienstag, 16. Oktober 2007
Follow-Up Network Meeting Mainz
I just came back from the Network Meeting organized by AEGEE Mainz-Wiesbaden. This time we were around 40 people mostly from Germany, Austria and Switzerland – having a great time and discussing about the Future of AEGEE and how to make it more efficient.
During the Network Meeting our workshops covered topics like:
- Project Management for AEGEE Projects
- Developing and using an HR Strategy to recruit and motivate new (and old) members
- Improvement of PR and introducing new strategies to make AEGEE PR more efficient
- Fundraising for NGOs
- Doing and using publications for the Promotion of AEGEE (also using publications like Image Brochures for PR Purposes and Fundraising – this also a thing that every company should have)
- Hitchhiking through Europe ;->
- ….
All in All it was a very good event. Let’s see, what comes out in the Future.
Donnerstag, 4. Oktober 2007
Viral Marketing in Swabian
If you understand a bit of German then watch this little ad about Viral Marketing. Very funny and a good example for viral videos.
Social Networking
Here are 2 interesting german Articles about the Trend of Social Networking, Facebook and how you can use it for marketing. These examples also show, how you still can make big profits in the internet.
Here are some facts about Facebook - taken from Jeremia:
* Over 150,000 registrants daily. That’s 1 million a week since January.
* 35 million users today. Of course that number will be off a million one week from today.
* Half user are outside college. That number was zero in Sept. 2006.
* 0ver 40 billion page views in May 2007
* Average visitor stays 20 minutes
* Most growth is among people over age 25.
* 47,000 Facebook groups.
* #1 photo sharing app on the web. 2.7 billion photos on site.
* More than 2000 applications. The Top 10 are: Top Friends, Video, Graffiti, MyQuestions, iLike, FreeGifts, X Me, Superpoke!, Fortune Cookie & Horoscopes. The smallest of these has over 4.5 million users.
Mittwoch, 3. Oktober 2007
Powerful Marketing Strategies
Since I’m back from my last seminars and waiting for my 2 diplomas to arrive (I got some good results – finished Business Psychology with 1,66 and Business Informatics with 1,78), I have some time to study some excellent marketing materials of Jay Abraham. Jay Abraham is one of the best paid American Marketing Gurus (which is marketing in itself but it seems to be efficient, cause people pay a lot for his seminars and coaching classes) and he has some really good ideas, that can be very useful for many companies.
Here are some of his strategies:
1. The “Power Parthenon” Strategy
Jay says that it always better if your Business is based on a lot pillars then just one (like the Parthenon – the famous Greek building). These pillars could consist of your sales force, Direct marketing strategies, Internet and Viral Marketing, good PR, Branding…. – if you only have one instrument to communicate with your customers and clients you will not get very far. If you use a combination and you follow professional guidelines, then you will have a much better chance to satisfy your customers and market your product.
2. The Strategy of Preeminence
“Every communication… every newsletter… every presentation… every sales meeting should reinforce the concept of the client being served at the highest levels through
advocating your particular unique perspective and leadership.”
This concept fits also perfectly with the concept of the Net Promoter Score – if you can create loyal customers you will have a much better chance, that these customers buy more from you, endorse and refer you to their friends and promote your business. Here comes also the concept of Consumer Evangelists and Influentials into play.
3. Ways to increase your Business
You can either:
1.) Increase the number of customers.
2.) Increase the average transaction value.
3.) Increase the frequency of repurchase. Get more value out of each customer.
Effective and successful companies and marketers work on all 3 strategies.
4. Position yourself as an expert in your industry
I really liked this concept cause it fits perfectly with the basics of marketing psychology. If you position yourself as an authority in your area – people will find it much easier to belief what you and your company are saying (because your are the leader) and will be much more receptive to your marketing.
Here are some ways to position yourself as an expert:
1) Have a book published
2) Write a column in an industry journal or local magazine
3) Give speeches at associations and industry events
4) Get interviewed
5) Develop a newsletter or e-zine or website offering your information and perspective
6) To seminars
In my opinion every company should work on that field. If you got motivated and skilled employees – encourage them to write and promote your ideas. This is also a big point for the new marketing strategies.
Here are some of his strategies:
1. The “Power Parthenon” Strategy
Jay says that it always better if your Business is based on a lot pillars then just one (like the Parthenon – the famous Greek building). These pillars could consist of your sales force, Direct marketing strategies, Internet and Viral Marketing, good PR, Branding…. – if you only have one instrument to communicate with your customers and clients you will not get very far. If you use a combination and you follow professional guidelines, then you will have a much better chance to satisfy your customers and market your product.
2. The Strategy of Preeminence
“Every communication… every newsletter… every presentation… every sales meeting should reinforce the concept of the client being served at the highest levels through
advocating your particular unique perspective and leadership.”
This concept fits also perfectly with the concept of the Net Promoter Score – if you can create loyal customers you will have a much better chance, that these customers buy more from you, endorse and refer you to their friends and promote your business. Here comes also the concept of Consumer Evangelists and Influentials into play.
3. Ways to increase your Business
You can either:
1.) Increase the number of customers.
2.) Increase the average transaction value.
3.) Increase the frequency of repurchase. Get more value out of each customer.
Effective and successful companies and marketers work on all 3 strategies.
4. Position yourself as an expert in your industry
I really liked this concept cause it fits perfectly with the basics of marketing psychology. If you position yourself as an authority in your area – people will find it much easier to belief what you and your company are saying (because your are the leader) and will be much more receptive to your marketing.
Here are some ways to position yourself as an expert:
1) Have a book published
2) Write a column in an industry journal or local magazine
3) Give speeches at associations and industry events
4) Get interviewed
5) Develop a newsletter or e-zine or website offering your information and perspective
6) To seminars
In my opinion every company should work on that field. If you got motivated and skilled employees – encourage them to write and promote your ideas. This is also a big point for the new marketing strategies.
Samstag, 22. September 2007
Follow UP Diplomatic Seminar & Intercultural Dialogue
I’m just back from my 2 weeks Seminar Travel through Turkey (Ankara and Istanbul) and Romania / Sibiu (cultural capital 2007).
In Ankara I attended a very interesting 8 day Seminar about Diplomacy and Negotiation. Our speakers and trainers consisted of high rank international Diplomats (such as the Norwegian ambassador in turkey or the former Turkish ambassador in the United States), Government Speakers, Journalists and University Professors (we had a video conference in the US Embassy with Prof. Dr. Daniel Druckman who wrote several books on the topic of Negotiation and Mediation).
The topics covered the themes of:
- Psychology of Conflict and Negotiations
- Lobbying Strategies
- Manners and Elements of Protocol
- The role of the media and how to use it for Communication
- Public Communication in Diplomacy
- Transatlantic Relations and Networking
After the Diplomatic Seminar I went to a Seminar on Intercultural Communication in Sibiu / Romania. We had a very good time, did a lot of things for future Networking and worked on subjects like:
- New ways and means of Communication
- Intercultural Awareness
- Cultural and self cultural awareness
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