My Book: Efficient Marketing – a guide to more customers and revenue

I’m currently working on the writing of my Book on Efficient Marketing. The book will contain my insights of marketing gained from the study of Business Psychology, E-Business, Viral Marketing and several “Marketing Gurus” (like Jay Abraham, Dan Kennedy, Jay Levinson….) . The emphasize of the book will be on efficient strategies and best practise examples that companies can use to make their marketing more efficient, bond more customers and generate more revenue.

So far I’m working on these 13 different chapters:

3 Ways Companies can make more profit

The Net Promoter Score – what role play loyal customers for your company

The Long Tail Concept – sell more in your niche

The Tipping Point – spread your products and messages

Create Consumer Evangelists

How to manage Word of Mouth / Word of Marketing

Virale PR – make your PR more efficient

Web 2.0 and efficient

Psychological strategies you can use for your marketing and advertising

Efficient advertising

How to marketing and communicate your USP

Integrated Communication

Trends and how you can use them

Viral Videos - How to use humor to spread your message

This 5 videos (all in 1) are good example on how companies can use humor to spread there advertising messages (since there are so many bad example on YouTube, 
advertisiers can learn a lot from this example).

For the beginning of 2008 – my 20 favorite Quotes

Since 2008 has started and everybody made his or her New Year Resolutions (I made mine in Riga), I want to add my 20 favorite quotes on this Blog. These quotes come from different so called “Business Gurus” and brought me a lot of insight into marketing and working with people...

"Because its purpose is to create a customer, the business has two - and only two - functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs." --Peter Drucker

"It is a process of diverting one's scattered forces into one powerful channel." --James Allen

"The best way to predict the future is to create it." --Peter Drucker

"The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home." --Tom Peters

"Where you've been is not half as important as where you're going." -- Anonymous

"Here is a simple but powerful rule … always give people more than they expect to get." -- Nelson Boswell

"The significant problems we face today cannot be solved at the same level of thinking we were at when we created them." -- Albert Einstein

"You don't build it for yourself. You know what the people want and you build it for them." -- Walt Disney

"Enough about you … let's hear about me." -- Cynthia Heimel

"You cannot teach a man anything. You can only help him discover it within himself." -- Galileo

"The teacher, if indeed wise, doe not bid you to enter the house of their wisdom, but leads you to the threshold of your own mind." -- Kahil Gibran

"Do not follow where the path may lead. Go instead where there is no path and leave a trail." -- Anonymous

"You are searching for the magic key that will unlock the door to the source of power; and yet you have the key in your own hands, and you may use it the moment you learn to control your thoughts." -- Napoleon Hill

"Success - my nomination for the single most important ingredient is energy well directed. -- Louis Lundborg

"No great improvements in the lot of mankind are possible until a great change takes place in the fundamental constitution of their modes of thought." -- John Stuart Mill

"Any fact not facing us is not as important as our attitude toward it, for that determines our success or failure." -- Norman Vincent Peale

"The system works … if you work the system." -- Macrae Ross

The E Myth. Most entrepreneurs are merely technicians with an entrepreneurial seizure. Most entrepreneurs fail because you are working IN your business rather than ON your business." -- Michael Gerber

"It's what you learn after you know everything that counts." -- John Wooden

"To be what we are, and to become what we are capable of becoming, is the only end of life." -- Robert Louis Stevenson