Since the use of Direct Mail is still (or maybe even more) a vital part of today’s traditional marketing methods – the Headline of a (News) letter plays an vital part for the customers decision whether to read or to dismiss a sales letter.
For that purpose I researched the top 100 Headlines ever written in some popular marketing books and will share the top 40 with you.
1. THE SECRET OF MAKING PEOPLE LIKE YOU
2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR
3. ADVICE TO WIVES WHOSE HUSBANDS DON'T SAVE MONEY BY A WIFE
4. THE CHILD WHO WON THE HEARTS OF ALL
5. ARE YOU EVER TONGUE-TIED AT A PARTY?
6. HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL
7. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
8. THE LAST TWO HOURS ARE THE LONGEST AND THOSE ARE THE TWO HOURS YOU SAVE
9. WHO ELSE WANTS A SCREEN STAR FIGURE?
10. DO YOU MAKE THESE MISTAKES IN ENGLISH?
1 l.WHY SOME FOODS "EXPLODE" IN YOUR STOMACH
12. HANDS THAT LOOK LOVELIER IN 24 HOURS OR YOUR MONEY BACK
13. YOU CAN LAUGH AT MONEY WORRIES IF YOU FOLLOW THIS SIMPLE PLAN
14.WHY SOME PEOPLE ALMOST ALWAYS MAKE MONEY IN THE STOCK MARKET
15. WHEN DOCTORS "FEEL ROTTEN" THIS IS WHAT THEY DO
16.IT SEEMS INCREDIBLE THAT YOU CAN OFFER THESE SIGNED ORIGINAL
ETCHINGS FOR ONLY $5 EACH
17.FIVE FAMILIAR SKIN TROUBLES WHICH DO YOU WANT TO OVERCOME?
18.WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT
FOR ONLY $1 EACH?
19. WHO EVER HEARD OF A WOMAN LOSING WEIGHT AND ENJOYING 3
DELICIOUS MEALS AT THE SAME TIME?
20.HOW I IMPROVED MY MEMORY IN ONE EVENING
21 .DISCOVER THE FORTUNE THAT LIES HIDDEN IN YOUR SALARY
22. DOCTORS PROVE TWO OUT OF THREE WOMEN CAN HAVE MORE BEAUTIFUL
SKIN IN 14 DAYS.
23.HOW I MADE A FORTUNE WITH A "FOOL IDEA"
24.HOW OFTEN DO YOU HEAR YOURSELF SAYING: "NO, I HAVEN'T READ IT: I'VE
BEEN MEANING TO!"
25.THOUSANDS HAVE THIS PRICELESS GIFT BUT NEVER DISCOVER IT!
26. WHOSE FAULT WHEN CHILDREN DISOBEY?
27.HOW A "FOOL STUNT" MADE ME A STAR SALESMAN
28.HAVE YOU THESE SYMPTOMS OF NERVE EXHAUSTION?
29.GUARANTEED TO GO THROUGH ICE, MUD OR SNOW OR WE PAY THE TOW!
30.HAVE YOU A "WORRY" STOCK?
31. HOW A NEW KIND OF CLAY IMPROVED MY COMPLEXION IN 30 MINUTES.
32.161 NEW WAYS TO A MAN'S HEART IN THIS FASCINATING BOOK FOR COOKS.
33.PROFITS THAT LIE HIDDEN IN YOUR FARM.
34.IS THE LIFE OF A CHILD WORTH $1 TO YOU?
35.EVERYWHERE WOMEN ARE RAVING ABOUT THIS AMAZING NEW SHAMPOO.
36.DID YOU DO ANY OF THESE TEN EMBARRASSING THINGS?
37.SIX TYPES OF INVESTORS WHICH GROUP ARE YOU IN?
38.HOW TO TAKE OUT STAINS ... USE (PRODUCT NAME) AND FOLLOW THESE EASY
INSTRUCTIONS.
39.TODAY ... ADD $10,000 TO YOUR ESTATE FOR THE PRICE OF A NEW HAT
40.DOES YOUR CHILD EVER EMBARRASS YOU?
Mittwoch, 28. November 2007
Samstag, 3. November 2007
Online PR and Digital Reputation
Interesting Interview about Online PR and Digital Reputation with Klaus Eck from PRBlogger.
And because we are talking about digital reputation, here is a Blog and a short video that seem to threaten the digital reputation of Hillary Clinton, who will be running for US presidency in 2008. I’m curious about her response.
And because we are talking about digital reputation, here is a Blog and a short video that seem to threaten the digital reputation of Hillary Clinton, who will be running for US presidency in 2008. I’m curious about her response.
Advertising in Social Networks - Success or Failure??
Here is an interesting article about Social Networks and Advertising. Although many companies try very hard to use the different Social Networks like MySpace, Facebook or StudiVz (in Germany) for their advertising, only few of them really succeed with their approach.
"The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo! (YHOO ), Microsoft (MSFT ), and AOL (TWX ) declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages, fueled by the rise in social networks."
In my opinion your success with these kinds of methods depends on your subtlety and your brand. If you only use aggressive advertising, you probably won't get very far (as hundreds of studies have shown us so far). If you combine your Strategy with professional PR, Stories that People want to talk about, a Brand that People want to be Part of and with your group of high involved Influentials - you will have probably better success in your marketing results.
"The truth about online ads is that precious few people actually click on them. And the percentage of people who respond to common "banner ads," the ubiquitous interactive posters that run in fixed places on sites, is shrinking steadily. The so-called click-through rate for those ads on major Web destinations such as Yahoo! (YHOO ), Microsoft (MSFT ), and AOL (TWX ) declined from 0.75% to 0.27% during 2006, according to Eyeblaster, a New York-based online ad serving and monitoring firm. It says that last March the average click rate on standard banner ads across the whole Web was 0.2%. This reflects a surge in new ads and Web pages, fueled by the rise in social networks."
In my opinion your success with these kinds of methods depends on your subtlety and your brand. If you only use aggressive advertising, you probably won't get very far (as hundreds of studies have shown us so far). If you combine your Strategy with professional PR, Stories that People want to talk about, a Brand that People want to be Part of and with your group of high involved Influentials - you will have probably better success in your marketing results.
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