Freitag, 9. März 2007

PRESS II Follow Up - Theory Lectures for download



As promised here are some of the theory lecutures we had at the the Public Relations European School 2 in Pecs.

For more informations visit AEGEE Academy and AEGEE Public Relations Working Group.

- Intro to AEGEE on AEHEE Europe Website
- Intro to Public Relations by Basak Tuzun
- Intercultural Communication by Kim Zwitserloot
   (I think this is a very underestimated point in most company marketing & communication)
- Bodylanguage& Basic Nlp

  (did you know that only 6% of our communication is verbal,
    93% is nonverbal - Bodylanguage and Voice Tone)
- Visual Communication
by Virag Szabo
Marketing communication & Branding
 by Patrick Hanckmann
- Media Planning – the concrete steps
by Virag Szabo
- Written Communication
by Julia Hoffmann
- Integrated PR - HR Strategy
  by Julia Hoffmann
- Lobbying & Networking
by Basak Tuzun
- Press Conference
by Basak Tuzun
Building a communication strategy
by Patrick Hanckmann
Corporate Identity
 by Mirjam Kibbeling

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