Since I have gotten into the topic of Word of Mouth and Viral Marketing (in Germany they are more or less the same, cause Word of Mouth means translated Mundpropaganda - which doesn’t sound as good as Viral Marketing), I have read a lot of books about the topic.
One of the Books I really can recommend (yes - I`m doing word of mouth now), is the book Connected Marketing by Paul Marsden and Justin Kirby.
Now I found 2 free chapters for the book - so, those of you who want to get into the topic, you can read these chapters: "Seed to spread" by Dr. Paul Marsden and a chapter about "Creating Brand Advocates" by the CEO of Icemedia.
They also have some interesting Podcasts with some of the authors on their site.
I think they are quite useful - Enjoy.
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Hey Justin,
thanks for the comment.
Although I`m Mathias - not Martin ;-> (but maybe you mean Martin Oetting from connetedmarketing.de), I have to say your book is great source of information.
I will submit my ideas to the survey,
Mathias
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