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This Blog will combine my insights of Marketing (Brand Management, Viral marketing, PR, Web 2.0 Marketing...) and Psychology (NLP, Consumer Psychology, Word of Mouth Psychology, Persuasion...) with Business examples and projects. Stay tuned - it will be interesting.
Mathias Kraft
About me
- Mathias Kraft
- I`m a Business Psychologist and Business Computer Scientist based in Leipzig / Germany. This Blog was created due my research for my thesis about the Psychology and application of Viral Marketing. It contains my thoughts and insights about efficient communication and related subjects. Currently I’m quite active in writing a new book about my marketing insights, doing PR and Media Projects in AEGEE (the biggest european student association) and other European NGO’s and finding a new job in the areas of Business Strategies and marketing.
Labels (In Progress)
- AEGEE
- AEGEE PR
- Blogs
- Book Recommendations
- Brand Evangelists
- Brand Management
- Business Psychology
- Business Success
- Consumer Generated Media
- Corporate Culture
- Direct Marketing
- Future of Marketing
- Marketing Strategies
- Media
- My Projects
- My Travels
- Neuromarketing
- NGO Marketing
- NLP
- PR
- Viral Advertising
- Web 2.0
- Word of Mouth Marketing
- Word of Mouth Video Conferences
Blog-Archiv
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2007
(71)
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Mai
(16)
- Media, PR and Citizenship Seminar in Ireland
- What is Viral Marketing
- Why Word of Mouth is important
- Creating Radical Relationsships
- Word of Mouth Video Conference - Number III - Next 07
- Word of Mouth Video Conference - Number II - Next ...
- Word of Mouth Video Conference - Number I - Dresde...
- Person-to-Person Marketing – Time to use the Power...
- Brand Management in the Year 2007 and the years to...
- How small Customers can bring large Companies into...
- The Future of Brand Management
- The advertising misconception
- Introduction to Neuro Linguistic Programming
- Creating AEGEE Evangelists using the Hawthorne Effect
- AEGEE Advertising
- Follow Up Negotiation Days in Poznan
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Mai
(16)
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