The Future of Brand Management

Marketing Professinal and Ex Grey CEO Bernd M. Michael talks about Brand Wikization

- what happens to your brand when you involve customers and Consumer Generated Media
- how can use the potential of Web 2.0
- how to make people interested in what you have to offer

For me as Business Psychologist this a very interesting topic - you can see that maybe the wants of the customers change within every 5 years, but the needs stay more or less the same. If you have a strong Brand and you give people a good enough reason to buy your products and services - then they will follow up -  if you do it right....


Link: sevenload.com