Since last week I’m back from 11 intense days, consisting of 2 marketing / media projects and experiencing Spanish culture.
The first project took place in Barcelona where we (around 30 marketing and media students & practitioners) discussed the role of new media, marketing and public relations and how to integrate it into future projects and NGO work. Since the day temperature Barcelona was around 22 degrees, we had a quite good time there.
The second project had the name YANG Debate, was hosted by the Fundación Galicia Europa in Santiago de Compostella and had over 90 students and professionals as participants. I was mostly involved in discussing ideas and plans on how to improve the communication policies of the European Parliament and how to use “Mass Media” and other PR-Tools in order to spread subjects like European values and identities into different communities (no matter which field – Business or Politics, effective communication is the key if you want to reach people minds).
Here is the description of the Yang Project:
The YANG project is organized within the framework of the
European program "Europe for Citizens", in order to obtain the contribution of young Europeans on the nature and form that the European Union should adopt, in a moment in which Europe must redefine itself to confront the challenges of a more and more interconnected world.
The accomplishment of this project, that will be developed through a simulation of an European Parliament, precise of young motivated people interested in the European subjects and policies.
Keine Kommentare:
Kommentar veröffentlichen