Powerful Marketing Strategies

Since I’m back from my last seminars and waiting for my 2 diplomas to arrive (I got some good results – finished Business Psychology with 1,66 and Business Informatics with 1,78), I have some time to study some excellent marketing materials of Jay Abraham. Jay Abraham is one of the best paid American Marketing Gurus (which is marketing in itself but it seems to be efficient, cause people pay a lot for his seminars and coaching classes) and he has some really good ideas, that can be very useful for many companies.

Here are some of his strategies:

1. The “Power Parthenon” Strategy
Jay says that it always better if your Business is based on a lot pillars then just one (like the Parthenon – the famous Greek building). These pillars could consist of your sales force, Direct marketing strategies, Internet and Viral Marketing, good PR, Branding…. – if you only have one instrument to communicate with your customers and clients you will not get very far. If you use a combination and you follow professional guidelines, then you will have a much better chance to satisfy your customers and market your product.

2. The Strategy of Preeminence
“Every communication… every newsletter… every presentation… every sales meeting should reinforce the concept of the client being served at the highest levels through
advocating your particular unique perspective and leadership.”

This concept fits also perfectly with the concept of the Net Promoter Score – if you can create loyal customers you will have a much better chance, that these customers buy more from you, endorse and refer you to their friends and promote your business. Here comes also the concept of Consumer Evangelists and Influentials into play.

3. Ways to increase your Business
You can either:
1.) Increase the number of customers.
2.) Increase the average transaction value.
3.) Increase the frequency of repurchase. Get more value out of each customer.

Effective and successful companies and marketers work on all 3 strategies.

4. Position yourself as an expert in your industry
I really liked this concept cause it fits perfectly with the basics of marketing psychology. If you position yourself as an authority in your area – people will find it much easier to belief what you and your company are saying (because your are the leader) and will be much more receptive to your marketing.

Here are some ways to position yourself as an expert:

1) Have a book published
2) Write a column in an industry journal or local magazine
3) Give speeches at associations and industry events
4) Get interviewed
5) Develop a newsletter or e-zine or website offering your information and perspective
6) To seminars

In my opinion every company should work on that field. If you got motivated and skilled employees – encourage them to write and promote your ideas. This is also a big point for the new marketing strategies.